BLACK DEAL FRIDAY! 🎉

📄 Black Deal Friday — EventTrader Annual Discount Window TITLE Black Deal Friday — one annual discount window across EventTrader products DESCRIPTION WHAT IT IS A single promotional window, held once each year, offering up to half price on EventTrader subscriptions — both monthly and annual plans. Available to new and existing subscribers alike. Its purpose is to convert people who have been evaluating the platform into paying customers, and to reward and retain existing users — all with a clear, genuine deadline that creates real urgency without constant pressure throughout the year. WHAT IT DOES • Runs once annually during Black Friday week. For 2026: Friday 27 November. Start and end times are published in UTC. • Tiered discounts set per product. Annual subscriptions receive the deepest discount; monthly plans a smaller one — so the full-year saving is clearly the stronger incentive. • 13-Month Bonus — every annual subscription purchased during the campaign includes an extra month free. You pay for 12 months and get 13. Available for web checkout only. • One central campaign page lists every participating product clearly: original price struck through, discounted price shown prominently, the extra month called out, and the total amount saved stated. No hidden details or fine print. • Discount applies automatically at checkout. The price you see is the price you pay — no code needed. • First term only. The discount applies to the initial billing period. The renewal date and standard renewal price are clearly displayed both on the campaign page and during checkout — no surprises later. • Live countdown timer shows the real remaining time until the offer ends. • For all subscribers. Existing customers can renew, upgrade, or extend their plan at the discounted rate during the campaign window. TIMELINE — Two seamless phases • Phase 1 — Black Friday: Monday 23 November → Sunday 29 November • Phase 2 — Cyber Monday: Monday 30 November → midnight Wednesday 2 December • Pricing and bonus terms identical across both phases — simply extended for late buyers ACCEPTANCE CRITERIA • Every discounted product appears on one page: original price → discounted price → months included → total saved • Checkout automatically applies the displayed discount + bonus month where applicable • Receipt clearly shows the discount and bonus month as separate line items • Renewal price and date are visible before purchase is confirmed • Existing subscribers see discounted pricing and bonus month eligibility at checkout • Prices automatically revert to standard rates when the window closes — no manual corrections needed • All campaign messaging completely removes from the site once the offer ends